Choosing the Right Coating for Wholesale Purchases
Gold, rhodium, rose gold, and oxidized finishes: Which plating turns over faster in which market?
The choice of plating directly affects the turnover rate of wholesale orders. Rhodium plating is a safe bet in virtually every market thanks to its white gold appearance, and it reduces inventory risk.
Gold plating is strong in the Middle East and Latin American markets, while rose gold is growing rapidly among young consumers in the European market. Consider oxide plating for men’s bracelets and king chain collections.
On our website, you can add the plating option for each model as a separate line item to your cart and combine different plating options for the same model into a single order. Labor cost differences per plating option are displayed in real time in the product details.